E-Financial / Vicki Gunvalson Press Release - - -

From E-Financial website -




December 19, 2007 - Vicki Gunvalson is a TV Star – and an Insurance Star.

The Coto financial insurance agent has played herself for three seasons for the wildly successful TV series, “Real Housewives of Orange County.” Gunvalson’s star quality stems not only from her fulfilling personal life as a housewife in affluent Coto, California, but from her shining success in business working with Efinancial. Gunvalson runs a national life insurance operation in Orange County California, Coto Financial, her business star has risen, as she’s grown her insurance business with the help of Bellevue, Washington- based Efinancial.

Efinancial debuts on “Real Housewives” Tuesday, Dec. 11th, in a segment tracing Vicki’s trip to Seattle last summer. The cameras follow Gunvalson and her college-student son, Michael, as he “shadows” Efinancial CEO Michael Rowell to learn more about the industry his mother has helped make famous.

Vicki works with Efinancial in the dynamic online life insurance industry. Working through the Internet gives Gunvalson freedom to function independently and to sell insurance over the phone, rather than traditional face-to-face sales. Internet access makes it possible for Gunvalson -and Efinancial- to offer life insurance to a wider client base –people often too busy to meet with agents and compare quotes. But with Gunvalson and Efinancial, prospective clients can learn about many of the top rated, most trusted insurance carriers in one-stop virtual shopping. "Working with many different carriers allows the customer to shop and compare policy options in one place,” Gunvalson said, "and who wants a bunch of high pressure life insurance agents in their home?" Efinanical’s online presence means that quotes tailored to the client’s unique needs are instantly available at www.efinancial.com or www.cotoinsurance.com. online. Efinancial’s Automated Life Insurance Sales System software, ALISS, enables Gunvalson to accurately give multiple quotes to a customer over the phone in minutes, complete the application and schedule a medical exam at a convenient location. (Learn more about ALISS) Gunvalson credits much of her success as an agent to Efinancial and ALISS. Efinancial has streamlined her business so much that she is able to sell more life insurance and work on other projects - and even star on cable television.